HungarianBrands (MagyarBrands) has been the competition of excellent Hungarian brands since 2010. This programme's independent committee and research based on numerical data are critical. HungarianBrands only awards brands that were born in Hungary or have Hungarian founders.

"I don't want Brussel sprouts; I only want to buy Hungarian Brussel sprouts." First, I only found this sentence heard at the grocery entertaining than a guideline as year-by-year demand grows for domestic products. It's proven right for companies that were awarded in the consumer brand, excellent business brand and innovative brand categories. Of course, there were yet again many different paths leading to the MagyarBrands award. However, there is one experience that I frequently hear in many wordings. The point is you can only achieve a stable record performance if every employee understands that fulfilling our brand's promise is my mandatory objective no matter my position." János Serényi, President of the HungarianBrands programme