Eleven Ltd. has earned another HungarianBrands award in 2021

Eleven Ltd. has won its sixth HungarianBrands award in the Excellent Business Brand category, and SplashWare has earned its second Innovative Brand award in this programme.

The HungarianBrands program acts as a filter to help consumers recognise the most successful brands in the nation. The programme has been running for 12 years now and has identified 850 high-quality brands.

The committee has decided that Eleven Ltd. is worthy of the HungarianBrands award as an excellent brand in business life. SplashWare is also recognised as an award-winning innovative brand.

The program’s selection progress is quite complex as both consumers and experts must agree about a brand. They also research a company’s financial status. Besides the decision of an expert committee, a brand must also excel by quantifiable criteria. The final list is created in three base categories after scoring is completed.

“The pandemic – similarly to many areas of life – has changed consumer expectations. Besides brand recognition, likeability, and price, other values are emphasised, such as caring, helpfulness, empathy, and support. This tendency is seen in Hungary: brands want to more sell; they want to help too. Brands today are not only communicating to consumers but People. This is another reason to congratulate this year’s bests. – János Serényi, President of the HungarianBrands programme.